Instagram Influencers Dupe Their Fans With ‘Free’ Products
Stunt-crazed Instagram star Supreme Patty has snorted hot sauce up his nose and ingested Hennessy in ways no human being should. But he’s probably most famous for pouring lime juice into his eyes.
Wallace is the latest Instagram influencer to be embroiled in a controversy over dropship agent, the phenomenon where businesses brand cheap products from China’s AliExpress website and repackage them by using oberlo wordpress for huge profit margins in the West.
Wallace makes his profit on the “free” chains with a variation on dropshipping called “free-plus-shipping” that’s also popular with Instagram wholesale boutique clothing dropship companies: luring a customer in with a free product, then charging a sizable shipping fee—where the vendor makes all the profit.
Because sellers like Wallace are trying to maximize their cut of the shipping fee, they often choose the cheapest shipping option, leaving fans waiting months for the product to arrive.
Wallace’s six million Instagram fans might not want to pour lime juice into their own eyes, or endure the dozens of stitches he needed after the snowboarding went wrong. But Wallace does offer them one way to get a taste of the Jackass-meets-Spring-Breakers lifestyle, offering the gaudy chains with gold-colored AK-47’s and marijuana leafs that he wears in his videos.
Best of all, according to Wallace, the chains would normally go for $100—but he’s selling these wholesale boutique items for free.
“Swipe up to get iced up,” Wallace urges his fans in his Instagram Stories.
Wallace’s entire social media presence revolves around moving the jewelry.
But anyone who tries to buy one of the chains will discover that Wallace’s “free” chains come with a big asterisk. On the final page before placing their order for the free, supposedly $100-value chain, customers are asked to pay a hefty shipping fee of around $20.
The free chains, it turns out, aren’t actually that free.
“As a business person, it makes sense what he’s doing,” said Zach Inman, an internet marketer. “I wish it wasn’t as misleading as it was.”
The free marijuana leaf chain that ships for around $20, for example, is billed as among “the best chains in the game” on Supremepatty.com, which values it at $100. But the same chain and medallion is available on AliExpress for less than $2.
The entire process is made easier through Shopify, a service that allows dropshippers from dropshipping stores like Wallace to brand AliExpress products as their own and automatically fills orders.
“He could have made that site in just a couple of hours, so it’s a very alluring way for him to make money,” Inman said.
Wallace and Shopify didn’t respond to requests for comment.
Social media followings are a huge advantage for dropshippers who offering designer clothing dropship, who can otherwise spend thousands of dollars in an effort to differentiate their products from rival Shopify stores selling the same cheap goods. A successful dropshipping operation or endorsement deal can appeal to social media stars, too—especially if, like Wallace, their in-your-face personal brands might alienate better-paying advertisers.
Wallace isn’t the first social media personality to be embroiled in a “free-plus-shipping” controversy. Last fall, social media stars Tana Mongeau and Gabbie Hanna were slammed by their fans for Instagram posts endorsing Kenza Cosmetics, another Shopify storefront that claimed to be offering high-quality, $80 make-up brushes for free.
But the brushes often never arrived. When they did, the kits were clearly not worth $80.
Under fire from countless makeup “drama” YouTubers eager to take down a big target, Mongeau and Hanna insisted they didn’t know the brushes they were endorsing were low-quality AliExpress flips. Kenza Cosmetics, meanwhile, has promised the brushes will arrive at some point, probably in March.
Wallace’s own dropshipping operation has earned him plenty of criticism on YouTube, sparking videos debunking his “free” chains operations, as well as a rival genre of dropshipper videos marveling at his success.
But the controversy doesn’t appear to have dented the growth of his fanbase. Wallace earned more than 12,000 Instagram followers in just one day last week, according to social media analytics site SocialBlade.
All those new Supreme Patty fans can join his Shrimp Gang social media clique for just $45 with a shrimp gang chain, which Wallace claims would normally cost $150.
Or they can go on AliExpress, where the same chain costs $2.60.
The dress that made women more comfortable
The legend of how a simple wool dress forever changed American fashion begins, like many good stories, with a dramatic coincidence. It was August 1938. New York City. A little-known designer named Claire McCardell was at work in the Seventh Avenue headquarters of Townley Frocks, a wholesale boutique clothing manufacturer. As one news report later described it, McCardell was hurrying across the busy showroom with a carton of coffee when she "nearly knocked down" a buyer from New York wholesale clothing suppliers and retailer Best & Co. who had been perusing Townley's fall collection.
That day, McCardell was clad in a dress that she had sewn: a red wool shift with no padded shoulders or darts, and no sewn-in waist to structure the body into the idealized hourglass silhouette. Most significantly, at a time when fashion was Paris, this dress wasn't a French knockoff. In fact, it was as far as you could get from European haute couture.
A 33-year-old career woman, single and living in Manhattan, McCardell loathed the trendy crinolines that got stuck in revolving doors and the bodices that "laced (women) to breathless," leaving them unable to "cross the street without help," as she later wrote in an essay. She envied the ease and pragmatism of men's clothing from apparel dropshippers, so she cut wrinkle-free wool on the bias, a technique that gives woven textiles a more flowing fit, and she sewed pockets into her dresses because "men are free from the clothes problem — why should I not follow their example?"
At Townley, the buyer was intrigued by what he saw. "Wait a minute," he reportedly said of the dress McCardell was wearing. "You didn't show me that one." Indeed, the design hadn't been included in the fall collection that the buyer had just viewed because Townley's owner, Henry Geiss, believed it wouldn't sell. Off the body, the yards of unstructured fabric lacked what retailers called "hanger appeal." But on Claire — with the addition of a belt at the waist — the tent of fabric transformed into a stylish and sophisticated shape.The buyer didn't purchase much from Townley's official fall collection — but he did buy that dress off McCardell's back in an exclusive deal for the retailer. Best & Co. called her design the "Nada," which was the store's own branded line. The industry, however, took to calling it the "Monastic" because it was, according to publicity material at the time, "as simple as a monk's cassock."
Best took out full-page ads in New York papers. "Once or twice a decade a history-making style wholesale boutique clothing," the ad said. "It fits everyone — no alteration is necessary except in length" and "it's as appropriate above a typewriter as a tea table." It is "a dress that women envy, a dress that men admire."
When the Monastic hit stores 80 years ago this fall, priced at $29.95, the initial order of 100 sold out in a day. The media raved that it "created more comment and discussion than any dress in years," causing it to become a best-selling design of 1938. The Monastic offered American women something they'd never had: independence in the form of a washable, ready-to-wear dress capable of fitting any body size.
The dress also helped launch the career of Claire McCardell, who would go on, in the words of Steven Kolb, president and chief executive of the Council of Fashion Designers of America, to become "the defining designer for what American fashion is." She has inspired designers from Michael Kors to Isaac Mizrahi to Anna Sui. "She modernized the way women dress," Sui told me. "Her clothes are timeless."
And yet, fashion is nothing if not reactive. By the late 1940s, designers, many of them men, endeavored to once again lace women into body-punishing, structured clothing, in what amounted to a backlash against the woman-centric look that McCardell had helped pioneer. McCardell's Monastic would become a significant development in a battle that continues to this day — over how women should dress and over who gets the right to dress them.
Ahead of her time
Born in May 1905, McCardell grew up in the cloistered town of Frederick, Maryland. Her father was the bank president, her mother a self-professed Southern belle from Mississippi. McCardell played dress-up and made paper dolls from her mother's castoff issues of Vogue magazine; but it was playing sports with her three younger brothers that led her, as she told Life magazine fashion reporter Sally Kirkland, to conclude that "some clothes, pretty though they may be, just got in the way when one was climbing a tree." Later, during an interview with author Beryl Williams for the 1945 book "Fashion Is Our Business," McCardell wondered "why women's clothes had to be delicate — why they couldn't be practical and sturdy as well as feminine."
McCardell persuaded her protective father to let her go to New York and study fashion at the Parsons School of Design. She marveled at the bustling Garment District, centered along Seventh Avenue, with its crush of salesmen and workers speaking English, Italian, Yiddish and Russian, and with carts of clothes rattling down the sidewalks. But in the 1920s, the American fashion industry, as we know it, did not fully exist. New York was a manufacturing hub pumping out copies and lesser versions of French designs. Outside of a handful of outliers, there were few known American designers. Manufacturers and retailers preferred that their in-house talent work behind the scenes, and they assiduously kept their names off labels. Some retailers would buy a single haute couture dress from Paris to copy for wealthy customers. Others sent sketchers to the Paris shows to surreptitiously draw the styles for replication. "But a sketcher," McCardell wrote home to her parents, "isn't a designer."
Half of online clothing purchases get returned
It won't just be the ugly Christmas sweater your aunt is giving you. A new report predicts half the clothing purchased online this holiday season will be returned for one reason or another.
Adobe Analytics reports online holiday sales have already reached $14.12 billion, a 20 percent gain from last year. Of that, clothing sales totaled $2.78 billion. If these numbers hold up, there will be a lot of clothing going back to the wholesale market that sold it.
An independent study says poor fit is the most common reason clothing purchased online even from best replica clothing sites gets returned. Despite advancements, experts say the clothing industry has come up short in finding a way for consumers to order clothing that fits perfectly.
The research by BodyBlock AI surveyed 1,200 consumers and found that 91 percent of those who ordered clothing online were not satisfied with the fit. While consumers know their general size, they often encounter differences in fit, depending on the style and the manufacturer.
Fit predictors and size charts
There are ways around this, of course. The survey found 72 percent of consumers rely on fit predictors and size charts. Still, more than a third of people who order wholesale boutique clothing online often buy more than one size of the same item just to be sure.
The problem seems to affect men as well as women. Jeans and pants are the most frequently returned items by both men and women, but men are twice as likely to return T-shirts.
Women often feel clothing sizes can be random, especially when comparing clothes from brand to brand. Of those surveyed, 84 percent said they felt that sizing was random or arbitrary depending on the brand.
With that in mind, here are the return policies of several major retailers:
You may return most new, unopened items sold and fulfilled by Amazon within 30 days of delivery for a full refund. During the holidays, items shipped by Amazon between November 1st and December 31st can be returned until January 31st.
You can also exchange items, including clothing, to receive a different item or the same but in a different size or color. You can start the process here.
Walmart will accept returns, including clothing, within 90 days after purchase. There are exceptions, but they do not apply to apparel. Walmart also does not require a receipt for most clothing returns. You can get more information here.
Most unopened items sold by Target, the best wholesale clothing suppliers for boutiques in new condition and returned within 90 days will receive a refund or exchange. Some items sold by Target have a modified return policy noted on the receipt, packing slip, Target policy board (refund exceptions), Target.com, or in the item department.
Items that are opened, damaged, or do not have a receipt may be denied a refund or exchange. Get more information on Target's refund policy here.
Macy's has different return policies for different types of merchandise. Dresses may be returned within 60 days of purchase at any Macy's store or by mail. During the holidays, Juniors and Social dresses purchased between November 1, 2018 and December 31, 2018 will have an extended return time frame ending January 31, 2019.
Merchandise must be returned with the original tags, with proof of purchase attached, and in saleable condition. Mismatched garment sets cannot be accepted for return. Get more information here.
Consumers Find Great Deals on Wholesale Hot Dogs at Soloway’s Hot Dog Factory
Since 1927, Soloway’s Hot Dog Factory has been known to Ontarians for their delicious wholesale European meats and wholesale clothing europe as well. They take pride in serving their meat products in bulk, such as beef, pork, sauces, roast beef, cold cuts, and wieners. A lot of their business comes from distributors, restaurants, and retail businesses that look for great deals on meat for their food inventory. Now, businesses are not the only ones looking for wholesale meat.
With the global economy in turmoil and consumers looking for deals anywhere they can, an increasing number of Canadians are turning to wholesale foods as a way of saving money on their long-term food budget. Soloway’s Hot Dog Factory is seeing more consumers purchasing meat at their wholesale outlets than ever before. They’re selling everything from All-Beef Jumbo Hot Dogs to Chicken Jumbo Hot Dogs. Each of these best-selling hot dogs sells in bulk amounts of 32 pieces, which weighs 5 pounds.
“We strive to maintain a close relationship with our customers,” according to a statement on the company’s website. “Customer satisfaction is our number one goal. That is how we’ve been in business for so long.”
Over the last 20 years, Soloway’s Hot Dog Factory has become more than just a meat reseller dropship wholesaler in Ontario. They have expanded their operation to other avenues of the food servicing industry where they can sell meals and individual food items to people too. There are several independent food stands and cash & carry stores in many locations throughout Ontario. This gives ordinary people the chance to try out these amazing meats in one meal without having to commit to a bulk purchase first. Soloway’s even offers catering services for parties and events.
“Soloway’s Hot Dog Factory goes out of its way to comply with all the food safety standards set forth by the government and the food services industry,” the website states.
Despite calling themselves a “hot dog” factory, Soloway’s serves other meats besides hot dogs. It just so happens that serving hot dogs and wieners are their specialty because they have been serving them since the beginning of their existence. However, the company has evolved in order to satisfy the demands of consumers.
For the first time ever, Soloway’s is serving jumbo wieners and beef burgers that are both gluten-free and nitrite free. This caters to the health-conscious consumers who have stricter dietary requirements. Bulk amounts of these wieners are also available as well.
People moves: Mars investment director joins Delta Lloyd as supervisor
Mars Pensioenfonds – Evalinde Eelens has left her role as investment director at the Dutch pension fund of chocolate maker Mars. She has taken up a career as a board member and supervisor for pension funds.
She began working for the boards of the industry schemes for painters and private security workers in August, and has recently been appointed to the new supervisory board (RvT) of Pensioenfonds Delta Lloyd. Prior to working at Mars, Eelens was a senior investment strategist at PGGM.
Pensioenfonds Delta Lloyd – As well as Eelens, the €3.3bn Pensioenfonds Delta Lloyd has named Peter de Groot and Jeroen Hilbrands as us dropshippers members of its RvT, with De Groot chairing. It has established an RvT because company pension funds with more than €1bn of assets are no longer allowed to use an external visiting committee for internal supervision.
De Groot is a member of the supervisory boards of ABP and the pension fund for the Dutch regulator, DNB. Hilbrands also holds a number of board positions, including the industry schemes Waterbouw and Foodservice. He is also on the visiting committee for Blue Sky Group.
BlackRock – Jens van Egmond has become head of LDI strategy for the Netherlands at asset manager BlackRock, responsible for designing, developing and supporting investment solutions for existing and potential clients. He will operate from both Amsterdam and London. Van Egmond is also a member of BlackRock’s LDI team for EMEA.
Prior to BlackRock, he worked at Dutch risk manager Cardano, initially as a risk adviser based in Rotterdam and, for the past two years, as consultant to defined contribution pension plans in London. He is also a board member of the €100m Pensioenfonds Sportfondsen.
Longial – Jan Niebuhr has been named managing director of the German pensions consultancy, joining from Pricewaterhouse Coopers. He moved to Longial at the beginning of November and will lead the consultancy together with Michael Hoppstädter. Mark Walddörfer, who was part of the Longial management team since 2012, will leave the company at the end of the year.
Het Nederlandse Pensioenfonds – Astrid Roelofs has started as operational manager at Het Nederlandse Pensioenfonds, the general pension fund (APF) established by insurance company ASR. Roelofs joined from the €1.1bn Pensioenfonds Arcadis, where she was director. The pension fund placed its assets in an individual compartment at the APF as of 1 July.
Cardano – The fiduciary manager has hired Dana Day to its London team as business development director. She was previously regional director for institutional partnerships at the CFA Institute. She has also worked in business development for Aviva’s global financial institutions business.
CEO Kerrin Rosenberg said: “As we near the end of a successful year for the business, we are now looking ahead to what could be a challenging year for the pensions industry. During this time, an increasing number of schemes might seek support in their risk management and asset allocation decisions as the market backdrop demands a more nimble and agile approach.”
Candriam – The Belgian asset manager has appointed Derek Brander as head of UK distribution – he was previously UK dropshipping and wholesale director. Prior to joining Candriam in 2016, he was director of UK wholesale at Natixis and has also worked as a sales manager at GLG Partners, SGAM, Aegon and First State Investments.
Renato Guerriero, global head of distribution, said Candriam was “committed to the UK market” and planned to expand its presence in the country.
Mirabaud Asset Management – The CHF9bn (€7.9bn) Swiss asset manager has hired Hywel Franklin as head of its European small and mid-cap equities team. He joins from UBS Asset Management, where he was a global equities manager and led its global small caps team for four years. He has also worked for New Amsterdam Partners and UBS Phillips & Drew.
SAREF – Annemarie Maarse has been named as director for residential properties at asset manager Syntrus Achmea Real Estate & Finance (SAREF) as of 2019. She will be tasked with generating returns on the 28,000 units SAREF manages for its clients. She succeeds Peter Appeljan who is to retire.
Maarse is to report to Nicole Maarsen, head of property at SAREF, and joins from Altera Vastgoed, where she was head of asset management for residential real estate, managing €1.1bn worth of properties.
Vision Direct reveals breach that skimmed customer credit cards
European online contact lens supplier Vision Direct has revealed a data breach which compromised full credit card details for a number of its customers, as well as personal information.
Compromised data includes full name, billing address, email address, password, telephone number and payment card information, including card number, expiry date and CVV.
It’s not yet clear how many of Vision Direct’s customers are affected — we’ve reached out to the wholesale fashion jewelry company with questions.
Detailing the data theft in a post on its website Vision Direct writes that customer data was compromised between 12.11am GMT November 3, 2018 and 12.52pm GMT November 8 — with any logged in users who were ordering or updating their information on visionDirect.co.uk in that time window potentially being affected.
It says it has emailed customers to notify them of the data theft.
“This data was compromised when entering data on the website and not from the Vision Direct database,” the company writes on its website. “The breach has been resolved and our website is working normally.”
“We advise any customers who believe they may have been affected to contact their banks or credit card providers and follow their advice,” it adds.
(As an aside, Fintech startup Revolut didn’t hang around waiting for concerned customers to call — blogging today that, on hearing the breach news, it quickly identified 80 of its customers who had been affected. “As a precaution, we immediately contacted all affected customers letting them know that we had cancelled their existing cards and would be sending them a replacement one for free,” it adds.)
Vision Direct says affected payment methods include Visa, Mastercard and Maestro — but not PayPal (although it says PayPal users’ personal data may still have been swiped).
It claims existing personal data previously stored in its database was not affected by the breach — writing that the theft “only impacted new information added or updated on the VisionDirect.co.uk website” (and only during the aforementioned time window).
“All payment card data is stored with our payment providers and so stored payment card information was not affected by the breach,” it adds.
See Also: wholesale plus size clothing
These 3 Things are the Biggest Online Holiday Season Pains for Retailers
Speed, cost, and seasonal increase in volume are the biggest holiday shopping season pain points for retailers.
This according to a new survey by Simplr, which looked at the pulse of small-medium sized e-commerce retailers handling customer service inquiries to determine how businesses were getting ready for the holiday shopping season. The survey also identified opportunities and challenges facing online retailers.
Many of today’s retailers are small wholesale laptops businesses who have a brick and mortar and online presence. Addressing the customer service needs for both segments is equally important, but handling customers who may be on the other side of the world requires different tool sets.
In an emailed press release, Eng Tan, CEO of Simplr, said the survey wanted to understand how businesses approached the holidays, especially the growing contingency of businesses online.
Tan adds, “Our goal with this survey was to obtain data around the pain points and opportunities that small-medium sized businesses are seeing, particularly around areas that customer support touches, that can be leveraged to better understand the challenges they are seeing and how services like Simplr or others in the ecosystem can step in to help.”
More Online Holiday Season Retail Pain Points
When you are able to identify the pain points of your business, you can remove them. This will make your company more efficient, especially during the upcoming busy holiday shopping season.
The survey reveals the holiday season can start in October or November, with 35% stating it is the former and 37% the latter. The fluctuation can be responsible for having too much inventory or missing on sale opportunities because it is too low.
This is pointed out by another survey question regarding when the holiday shopping season ends for businesses. Forty-eight percent said in December, while an almost equal number or 47% said January.
Simplr says it is important to ramp up for the holiday season as early as possible because staying competitive means being ready.
When it comes to the most time-consuming actions for an online business 62% said it was fulfilling orders, followed by 48% who said processing online orders. Another 37% said it was processing returns and 38% stating it was customer chat support addressing online orders.
According to Simplr it is important to address these support related tasks because they are a big opportunity for online retailers to build their brands.
How are businesses engage with their customers when it comes to customer service? The primary method of inbound customer service requests and issues was addressed by email and phone for 92 and 83 percent of the respondents respectively.
However, a growing number of businesses or 43% are using chat or a combination of either email or call and chat.
Of those companies who use chat, 80% said it was being carried out on the company website. Being able to handle chat conversation on a company site gives businesses the ability to respond to requests immediately.
For small wholesale watches uk businesses with a limited workforce, this is an affordable option for delivering live customer support in order to stay competitive.
So why are Speed (51%), cost (48%) and seasonal increase in volume (45%) the biggest holiday shopping season pain points for retailers? For small retailers, Simplr says the great opportunities the season offers is a burden on small support teams.
This requires hiring part-time seasonal workers, which adds more cost. But having more people may not always deliver because it takes that much longer for the new hires to jump right into taking support tickets, which can impact customer experience.
Holiday eCommerce Spending Projected to Surpass $124 Billion
Holiday eCommerce Spending Projected to Surpass $124 Billion in 2018
This year, United States holiday spending is expected to see a 14.8% year-over-year increase, rising overall revenue to $124.1 billion.
This sizable jump in seasonal eCommerce spending, first reported by Adobe Digital Insights, correlates directly with the trending uptick in overall eCommerce spending. In 2018, the United States will spend over $504 billion in eCommerce sales.
Thus, online retail dropship lifestyle businesses should invest in online marketing strategies that will help them capture consumers throughout the holiday season and transform them into returning customers.
DesignRush.com, an agency directory and ranking site, examined how retail brands can optimize their websites to cash in on holiday shopping and boost their bottom lines.
3 Tips To Increase Online eCommerce Sales In 2018
1. Prioritize Cyber Monday
Studies show that 88% of 18 to 24-year-old shoppers and 74% of 35 to 54-year old consumers planned to shop on Cyber Monday in 2017. In addition, the most money spent online during the holiday season occurs on Cyber Monday. Although consumers do spend money online on Black Friday, if you need to prioritize, focus on the Monday after Thanksgiving instead.
2. Optimize For Mobile
Mobile eCommerce sales are on the rise – and that includes throughout the holiday season. Last year, Salesforce reported that mobile devices provided 64% of eCommerce website visitsbetween Black Friday and Cyber Monday alone. Ensure your website loads quickly and is easy to navigate on all devices.
3. Invest In A Global Market
Black Friday and Cyber Monday have expanded far beyond the United States. Several countries around the world – including the United Kingdom, Germany and South Africa – are consistently increasing their holiday eCommerce sales, particularly on Black Friday and Cyber Monday. Build a web design that will function well around the world and maintain reliable cybersecurity.
“The holiday season provides a strong opportunity to meet revenue goals and begin the new year with momentum,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “Brands should take the time to create a customer-centric experience in order to attract customers and foster strong conversion rates.”
The best way to prepare your professional web design for a robust holiday shopping season is to partner with a reliable eCommerce website design agency. Web development firms that specialize in eCommerce can create (or improve) a well-branded website that showcases promotions, ensures users can find products, and enjoy a simple checkout that maximizes conversions.
DesignRush rounded up the top eCommerce web companies who can design successful platforms. These include:
1. Lounge Lizard
NYC-based Lounge Lizard builds custom websites, mobile apps, brand identities and marketing campaigns that achieve specific business growth goals.
2. Avex Designs
Avex Designs creates highly-functional eCommerce web designs that integrate seamlessly with Shopify, a frequently used eCommerce platform.
Crafted focuses on creating functional yet beautiful websites that tell a brand’s story and complement marketing campaigns well.
4. Lead To Conversion
Lead to Conversion builds custom responsive websites optimized for SEO, strong conversion rates, and online marketing campaigns.
Dotcom Weavers designs professional sites for B2B and B2B clients aimed at achieving personalized goals and long-term growth.
In addition, brands can discover a detailed list of the best eCommerce website development companies on DesignRush.
On DesignRush, wholesale watches businesses can compare eCommerce website design agencies by clients, cost, portfolio, expertise, leadership, reviews and more. This comparison feature enables brands to find the partner that suits their needs.
About DesignRush: DesignRush.com is a digital destination to inspire creativity and the discovery of marketing, design and technology trends. The company was founded by Gabriel Shaoolian, an experienced entrepreneur and digital marketing expert.
DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design & Branding Agencies, Website Design Companies & E-Commerce Website Design & Development Companies.
In addition to listing the best professional agencies, DesignRush’s Best Designs section showcases the best designs in web, logo, print, packaging, mobile apps and video. Users can filter best designs by industry. DesignRush also features comprehensive articles in the Trends & Insights section.
China Marketing Book Digital China
Marketers who have struggled to capitalize on their Chinese social media presence can rest easy, with the launch of new book Digital China: Working with Bloggers, Influencers and KOLs . In response to the growing power of influencer marketing in the world's biggest e-market, authors Ashley Galina Dudarenok and Lauren Hallanan have consolidated their collective professional experience in digital marketing, and as influencers in their own right, into an easy-to-read book that delves into the world of online influencers in China.
China has the world's largest and most powerful influencer community. It's influencer history also goes back to the early days of the internet, internet forums and social networks. With a huge e-commerce economy that saw revenues of 7.57 trillion yuan (US$1.17 trillion) in 2017, China's KOLs - key opinion leaders - are well placed to help wholesale virgin hair businesses looking for a foot in the door and more.
Opportunities in China are immense, yet many brands and small business owners in the US, Canada, Australia, New Zealand and Europe don't understand China's online influencer ecosystem or how they can join the conversation. Seeing a gap in the market, Dudarenok, herself a social media marketing expert, public speaker and influencer decided to work with writer, entrepreneur and social media marketing expert Lauren Hallanan to publish a book for brands seeking to enter China, expand their presence there and brands catering to Chinese tourists abroad. The book offers a map to the world of online influencers in China and give practical advice to Hong Kong marketers about cooperating with KOLs on Chinese social media.
Digital China: Working with Bloggers, Influencers and KOLs offers practical advice to North American, Eurasian and European marketers about selling on Chinese social media. Dudarenok has seen the transformation in China's online world firsthand. "China is the future," says Dudarenok, "And marketers and business owners need to understand it if they want to stay relevant."
The demand for this knowledge has also been recognized by well-known names in the world of online influence like Dorie Clark, Andy Crestodina and Shaun Rein. "China has taken the message of personal branding to heart, and has developed a powerful influencer market that's well worth understanding," says Clark, adjunct professor at Duke University's Fuqua School of Business. Andy Crestodina, author of Content Chemistry, concurs. "Nowhere more than China, no time more than now, working with influencers isn't just important, it's critical. It sits at the convergence of the biggest trends of our times: commerce, technology, social media and trust.."
"For any business executive looking to sell to Chinese consumers, this book is perhaps the best guide that provides key insights on how companies can utilize China's army of KOLs to build brand awareness and generate sales," says Shaun Rein, author of The War for China's Wallet: Profiting from the New World Order.
Says Dudarenok, "Marketers and business owners need to understand KOLs if they want to stay relevant in China."
Also See: Top chinese wholesale website
The Top Reason Your Online Marketing Isn’t Getting Results
Can you relate to this?
You have a website. You have social media profiles. You subscribe to a marketing service that automatically emails and posts various types of content on your behalf. This service is supposedly taking care of all your online marketing for you.
Even though you’re spending hundreds of dollars each month, your audience isn’t growing. You’re only followed online by a few clients, some bots and your mom. Your wholesale trucker hats business hasn’t grown as a result of this added activity, but you feel obligated to continue because you know you need an online presence.
I speak to advisors every day who are experiencing this. They know their online marketing isn’t getting the results they want, but they don’t know what to do about it.
Why is there such a big gap between what advisors expect from their online marketing and what they actually get?
The short answer: false education.
Marketing companies sell the enticing idea that advisors can just launch a new website and auto-post to social media to get results. This is a fantasy.
In my last article, I talked about the biggest lie advisor marketing companies sell. It’s a doozy for sure, but this lie is almost as bad. It’s this:
“Our incredible content will grow your business!”
Why is this a lie? Because content is meaningless if no one sees it.
The Real Way To Grow
First, we must acknowledge that “growth” encompasses many things. It includes building an audience, nurturing that audience, converting leads into prospects and prospects into clients. It requires maintaining client relationships and “growing” them into referral sources. The list goes on. All that being said though, the journey of growth begins with building an audience.
Herein lies the problem.
There are two primary ways to reach this goal. The first is to do so organically. Advisors can build an audience organically by collecting business cards at networking events, connecting with prospects on social media, building an email subscriber list, and so on. This kind of grassroots marketing takes time, energy and commitment, but it works.
Another powerful way to build an audience is by advertising online. This method has seen staggering growth in nearly all industries, but financial advisors have largely failed to benefit from it. For the most part, only the biggest and most innovative firms in the nation are using online advertising to grow business.
Considering the high degree of mathematical competency financial advisors have, it’s shocking that more of them aren’t leveraging this marketing channel. The return on ad spend (ROAS) averages $2 for every $1 spent on Google or Facebook, which is quite impressive. Spend $1,000 and get back $2,000? That’s pretty easy math! And for advisors, the numbers often prove to be much better. When a $3 click can lead to a $3 million client, it’s not hard to justify significant ad spend.
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Here are a few more reasons advisors should be advertising online:
Targeting (and Retargeting) — Online advertising allows advisors to zone in on their ideal prospect profile. Demographic and geographic criteria can be specified to a remarkable degree. Even interests and behaviors can be targeted. Lookalike audiences even empower advisors to target people with similar characteristics as their best clients! Furthermore, once a prospect visits an advisor’s landing page or website, retargeting ensures the right message shows up over and over again, dramatically increasing the likelihood that cold opportunities will convert into warm leads.
Brand Awareness — Even if prospects don’t click and convert from ads right away, the repeated exposure to a specific brand can burn an indelible impression over time. By seeing the same company and value proposition over and over, it gradually forms an emotional connection and makes people aware of who the advertiser is and what they have to offer.
Scale — Unlike traditional advertising methods, digital ad campaigns can be deployed and optimized quickly. If one channel isn’t performing well, it’s easy to turn off. If another is excelling, it’s easy to double down. By looking at the data, advisors can make agile moves to spend more on what’s working and cut what’s not.
Perhaps the reason more advisors aren’t advertising online is because they lack the time or expertise to do so themselves. That’s OK! Advisors shouldn’t be expected to act as professional marketers. They’re usually far better off delegating or outsourcing this kind of work, so they can focus on client relationships.
This is why our industry must demand more from marketing providers than cloned websites and canned content that doesn’t really move the needle. It’s time to start insisting that marketing companies deliver what advisors really need: results!